Building Relationships Through PR Gifting
A Strategic Way to Turn Influencers into Brand Ambassadors
Getting your product into the hands of social media creators is still one of the most effective ways to spark authentic buzz and drive real sales. In fact, 63% of buyers say they’re more likely to make a purchase when a trusted influencer recommends a product. That kind of impact is hard for any brand to overlook.
Recently, we helped American Quality Pistachios send a simple yet festive PR gift featuring a bag of pistachio kernels, a creamy pistachio spread, and a set of holiday-ready spreaders. The intention was straightforward: inspire creators to post, storytell, taste-test, gift, and bake with pistachios throughout the holiday season — all in their own authentic style.
As social feeds grow more saturated and attention becomes harder to earn, curated influencer gifts cut through the noise with something paid ads can’t replicate: genuine creator enthusiasm. A well-timed PR package can spark a wave of organic posts within hours. When multiple creators share your product around the same moment, your brand naturally becomes part of the larger conversation — especially during high-impact shopping periods like the holidays, back-to-school, or major launches.
A recent report found that 61% of consumers trust influencers more than traditional ads. PR gifting taps directly into that trust. Unlike polished campaigns, unboxings and first impressions feel spontaneous and real — whether it’s a taste test, a holiday recipe idea, or an honest reaction to your product. These moments resonate because they feel more like recommendations from a friend than scripted marketing.
Creators are always looking for fresh products and seasonal story angles. A thoughtful, well-planned PR gift doesn’t just introduce your brand — it gives creators something to create with. That’s why we included a simple card with five easy ways to use pistachio spread while entertaining for the holidays. It’s a small detail, but one that immediately sparks ideas and makes content creation feel effortless.
Beyond the content itself, PR gifting helps build genuine, long-term relationships. When creators love what you send, they’re more likely to stay engaged by responding to future campaigns, participating in launches, or even becoming ambassadors. It’s not just a package, it’s the start of a partnership.
If you’re considering PR gifting for your brand in 2026 — especially around appreciation days, product launches, or seasonal moments, let’s chat about how to make your gifting strategy as thoughtful, creative, and impactful as possible.
