Getting your product into the hands of social media creators is still one of the most effective ways to spark authentic buzz and drive real sales. In fact, 63% of buyers say they’re more likely to make a purchase when a trusted influencer recommends a product. That kind of impact is hard for any brand to overlook.

Recently, we helped American Quality Pistachios send a simple yet festive PR kit featuring a bag of pistachio kernels, a creamy pistachio spread, and a set of holiday-ready spreaders. The intention was straightforward: inspire creators to post, storytell, taste-test, gift, and bake with pistachios throughout the holiday season — all in their own authentic style. And authenticity is exactly where PR gifting truly shines.

Owning a small business is one of those things that somehow feels both wildly fulfilling and wildly exhausting — often in the same day. There are times when I’m juggling a dozen details, answering emails late at night, and wondering if life would just be easier if I went back to a corporate 9–5. But then there are those quiet moments — when I see a client’s reaction to their custom gifts, or when I pause to realize how far this little idea has come — that I’m reminded just how lucky I am to do this.

Some projects stand out not because of their size or budget, but because of the heart behind them. Recently, I had the privilege of creating appreciation gifts for Fresno Pacific University’s Center for Community Transformation — a program dedicated to equipping and empowering local leaders, entrepreneurs, and organizations working to make a difference right here in the Central Valley.

The Center hosted a lunch to thank their donors and partners for their ongoing support, and they wanted something special to place at each setting — a thoughtful token of appreciation that reflected the spirit of their mission.

Corporate gifting is one of the most effective ways to nurture relationships and stay top-of-mind with your clients. But here’s the most important thing that most people overlook:

The gift itself isn’t the final step.
The biggest mistake companies make is sending a beautiful gift…and then going silent.

No follow-up.
No touchpoint.
No conversation.

A missed opportunity.

Here’s why follow-up is the most important and most underutilized part of any gifting strategy.

The holidays are the perfect time for businesses to show appreciation to their clients, vendors, partners and employees — but finding mass gifts that are both thoughtful and budget-friendly can feel tricky.

One of my favorite strategies? Always include products to eat or drink. It’s affordable, approachable, and something everyone can enjoy. Thoughtfully combining two or three small treats makes the gift feel curated and intentional, without spending a fortune.

Don’t just tell your employees you care about their health and wellness—show them!

Showing employees you care about their health is more than a nice gesture; it’s a smart business strategy. Supporting wellness in the workplace improves productivity and morale, reduces absenteeism and healthcare costs, and fosters a positive, trusting environment where employees feel truly valued.

You’ve got their attention, now make it count!

We all know the classics: Happy Holidays! Season’s Greetings! They're easy, safe, and (sorry, not sorry!) forgettable.

But here’s the thing—when someone opens your holiday gift, you have a rare moment of full attention. It’s a golden opportunity to say more. To connect. To leave a lasting impression that goes beyond the gift itself.

So what should your holiday message say? Let’s dive in!

When it comes to gifting, the presentation is just as important as what’s inside. A beautifully packaged gift not only excites the recipient—it communicates care, thoughtfulness, and attention to detail. That’s why we treat packaging as part of the experience, ensuring every gift feels intentional, branded, and unforgettable.

Here’s a behind-the-scenes look at how we craft that perfect unboxing moment after we’ve found the right gift box:

When we think of love languages, we usually imagine personal relationships. But gifting can also serve as a powerful language in the workplace. Thoughtful corporate gifts communicate care, recognition, and appreciation — creating stronger bonds with employees, clients, and partners.

Gifts Build Emotional Connections at Work

Just like in personal relationships, employees and clients feel valued when their efforts and loyalty are recognized. A thoughtful gift signals, “We notice you. We appreciate you. You matter to us.”

Research shows that receiving gifts increases feelings of gratitude and connection. In corporate settings, this can translate into higher employee engagement, stronger client loyalty, and a more positive workplace culture.

My DMs and inbox frequently get messages from people who want to start their own gifting business, looking for advice, mentorship, and coaching. While I’m flattered, I don’t have the bandwidth to offer one-on-one guidance right now—but I thought this blog would be a great place to share some lessons I’ve learned.

Starting a gifting business was new and exciting—but also humbling. Looking back now, three years in, there are a few key lessons I learned the hard way that I hope other entrepreneurs can benefit from.

If you want your corporate appreciation gifts to get noticed during the holiday season, here’s a little insider tip: skip December.

That’s when desks (and doorsteps) overflow with gift baskets and branded swag — and it’s all too easy for your thoughtful gesture to get lost in the shuffle.

To truly stand out, consider sending your gifts in November or January.

Want to know why those off-peak months can make a bigger impact? Keep reading…

Let’s talk about a common gifting misstep: sending one generic gift “for the team” — and hoping it makes an impression.

PSA: a basket of snacks left in the breakroom doesn’t build a relationship. It blends into the background. No name on the card, no intentionality behind the gesture — just food on a table that disappears by 3pm. Is that really the message you want to send?

Gifting should be personal because relationships are.

“How can I get my product into your gift boxes?” This is a question I hear a lot from small-batch makers and local artisans, and I love it!

Sourcing unique products is one of my favorite parts of curating custom gift boxes. But when fulfilling large orders, I also need to ensure our vendor partners can deliver consistently, on time, and with the level of quality my clients expect.

There’s something about a cozy cocktail (or mocktail) that makes the holiday season feel extra festive. Whether you're gifting to clients or employees, drinks-inspired gifts are a fun way to add warmth and cheer to your holiday gifting.

Here are five of my favorite winter-ready cocktail gift themes — perfect for making spirits bright:

When most people think of corporate gifting, they think of the holidays — and only the holidays. But limiting your gifting strategy to December means missing out on key touch points throughout the year where a well-timed gift can build relationships, boost loyalty, and make your brand unforgettable.

We specialize in intentional, high-impact gifting that’s custom curated for your brand and audience. Here are 10 corporate gifting moments you may not be taking advantage of (yet):

I know — you’re picking up the slack for coworkers on vacation, juggling summer camp drop-offs, and the holidays are the last thing on your mind. But if you’re in charge of end-of-year corporate or event gifting, here’s your friendly reminder: now is the perfect time to start planning your holiday gifts.

Yes, in July 😉

Because when it comes to holiday gifting, the early bird doesn’t just get the worm — it gets the best selection of products, lowest pricing, smoothest timelines (as many revisions as you want!), and most memorable gifts.

Business milestones, like hitting a 10-year anniversary, aren’t just internal wins — they’re shared moments of success with the people who’ve supported you along the way. Taking the time to recognize your clients in these moments strengthens your relationships, builds brand loyalty, and makes people feel included in your journey.

When clients receive a thoughtful gift tied to a company’s success, it’s more than a thank-you — it’s a way of saying, “You’re part of this.” And that kind of connection? It sticks.

Fall conference season kicks off in September, and every great event experience begins with a thoughtful welcome. Whether it’s someone’s first industry conference or their tenth, a carefully curated welcome gift sets the tone and says exactly what every attendee wants to hear: We’re so glad you’re here. 🙌🏽

But it’s more than just a kind gesture — over 80% of attendees say a welcome gift plays a key role in their overall conference experience. 🎁 That means your gifting strategy can genuinely shape how your event is remembered.

Corporate gifting is often treated like a box to check — something reserved for the holidays or the end of a project. But when it’s done with purpose and personality, it becomes so much more: a way to build relationships, spark loyalty, and make your brand genuinely memorable.

Sometimes the most meaningful gifts aren’t elaborate or expensive—they’re a simple way to say: we see you, we’re thinking of you, and you’re not alone.

This past Mother’s Day and Father’s Day, we had the privilege of creating customized NICU gifts in partnership with two inspiring nonprofits—Amelia’s Angels and Ethan’s Hope.